Comments on: Pilipinas Kay Ganda – The Philippines’ New Brand https://flaircandy.com/pilipinas-kay-ganda-the-philippines-new-brand/ Blog of an accountant/aerialist who loves the digital and gaming life. Sat, 18 May 2019 10:10:33 +0000 hourly 1 https://wordpress.org/?v=6.5.8 By: carsads.blogspot.com https://flaircandy.com/pilipinas-kay-ganda-the-philippines-new-brand/#comment-680768 Mon, 10 Jun 2013 19:46:58 +0000 http://www.flaircandy.com/2010/11/pilipinas-kay-ganda-the-philippines-new-brand/#comment-680768 Thanks for any other informative site. The place else
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]]> By: Pilipinas Kay Ganda Slogan & Campaign Officially Out » Juan Manila Express - Pinoy Happenings, News, Fashion, Hobbies, Music, Events, Food, Health, People, Celebrities, Politics, Business Opportunities, Sudden Outbursts and Almost Everything! https://flaircandy.com/pilipinas-kay-ganda-the-philippines-new-brand/#comment-55314 Wed, 09 Mar 2011 16:57:47 +0000 http://www.flaircandy.com/2010/11/pilipinas-kay-ganda-the-philippines-new-brand/#comment-55314 […] Pilipinas Kay Ganda launching photo sourced from Flair Candy […]

]]> By: Pilipinas Kay Ganda Slogan & Campaign Officially Out « Juan Manila Express! https://flaircandy.com/pilipinas-kay-ganda-the-philippines-new-brand/#comment-43031 Wed, 24 Nov 2010 03:22:25 +0000 http://www.flaircandy.com/2010/11/pilipinas-kay-ganda-the-philippines-new-brand/#comment-43031 […] Pilipinas Kay Ganda launching photo sourced from Flair Candy […]

]]> By: James Moralde https://flaircandy.com/pilipinas-kay-ganda-the-philippines-new-brand/#comment-42873 Sun, 21 Nov 2010 12:06:05 +0000 http://www.flaircandy.com/2010/11/pilipinas-kay-ganda-the-philippines-new-brand/#comment-42873 The first thing that came to mind was that of the tv program ‘umagang kay ganda’. But my immediate reaction was that it is ‘corny’ and very inferior to the previous one. Only now have I actually seen the logo. It’s not bad. In fact I like it. But I also still like the old phrase ‘wow philippines’ better. So if we need to change it (was there a need to really change it?), can’t we just make the new phrase go like “Wow Philippines, kay ganda!”? The sun-sea-nature implication of the logo and the universally-positive word ‘wow’ should be unmistakable enough to all tourists. The additional ‘Kay Ganda’ phrase would imply a ‘something more’ mystery and thus might encourage them to ask what it means.

]]> By: Hannah https://flaircandy.com/pilipinas-kay-ganda-the-philippines-new-brand/#comment-42570 Thu, 18 Nov 2010 07:12:17 +0000 http://www.flaircandy.com/2010/11/pilipinas-kay-ganda-the-philippines-new-brand/#comment-42570 All good, it’s a healthy conversation. Thanks for pointing out stuff and for making time to comment 🙂 I just found out that they might have patterned the logo after Poland @_@ do check it out… oh well… I am not sure how they are going to fix their “fixing” when they can’t get support from anyone. Anyway, cheers! have a great week 🙂

]]> By: jaycee dee https://flaircandy.com/pilipinas-kay-ganda-the-philippines-new-brand/#comment-42564 Thu, 18 Nov 2010 04:26:23 +0000 http://www.flaircandy.com/2010/11/pilipinas-kay-ganda-the-philippines-new-brand/#comment-42564 Hi Hannah,

Thank you for the reply.

That’s is what bothers me, we cannot afford to wait for years and millions spent to find out if the campaign works. I agree with what Sec. Lim that we do have to take risks, but they have to be calculated. Veering away to much from a brand that already has some mileage and had some success is just too risky.

Using “Pilipinas” instead of Philippines is one thing I don’t agree with, We are already known worldwide by our english name, specially with the success of Pacquiao and Charice. Maybe a tagalog tagline may work but not the name of the brand.

I wouldn’t expect anyone to stare at the logo but I want them to have an initial understanding of what it is about with the first glance. Pique their interests but not confuse them.

Well, we both have our thoughts on this and I am just hoping that our discussion might help your readers be more informed since we are coming from opposite ends but have the same goal in our minds and hearts. I applaud you for not wanting to blog anything negative about the country and because of this I will now be an avid reader of yours.

Oh by the way, the 1 Malaysia program is directed at the locals, it was started because to bring all the races in that country together. There is somewhat of a divide between the malays, chinese and indians in that country because of Mahatir’s malaysia for malays policy.

Once again thank you and all the best!

Jaycee

]]> By: Hannah https://flaircandy.com/pilipinas-kay-ganda-the-philippines-new-brand/#comment-42553 Thu, 18 Nov 2010 01:39:35 +0000 http://www.flaircandy.com/2010/11/pilipinas-kay-ganda-the-philippines-new-brand/#comment-42553 Hey Jaycee, 🙂 Thanks for sharing what you think. I know the launch had a generally negative response from people. I just made this blog post to try to be more positive about it. (I think I’m the only one thinking it might work – well at least I hope) Like I said, we never truly know the campaign will work not until 2 or 3 years after when the campaign is all full blown (and millions were spent alreaedy?) eek I just support our tourism whether or not the DOT is making a good job or not. Half of my readership traffic is from outside the Philippines and I don’t want to blog something negative about our country because I believe the Philippines is still one top destination regardless of whatever campaign DOT has and I’m sharing and encouraging my readers to visit ^_^

yeah, I know it’s “Truly Asia” like I said I don’t mind using Tagalog. Maybe the Tagalog words they chose don’t have enough oomph factor “Kay Ganda” I read somewhere that someone was suggesting “Hataw Na” instead…

Seriously, most foreigners ignore the logo of the country… I don’t look and stare at logos of Malaysia, Singapore, Hong Kong and any country else I visited as if they are artwork in a gallery…

So what I’m just saying is, at least, the foreign word might bring more attention to our logo (like the foreign word “selamat datang” drew attention to me). Malaysia by the way is kinda trying to renew their brand in a way their moving to “1 Malaysia” or something like that.

]]> By: jaycee dee https://flaircandy.com/pilipinas-kay-ganda-the-philippines-new-brand/#comment-42520 Wed, 17 Nov 2010 14:23:37 +0000 http://www.flaircandy.com/2010/11/pilipinas-kay-ganda-the-philippines-new-brand/#comment-42520 I respect your opinion, but you have to remember Malaysia uses “Truly Asia” as their slogan. They use “Selamat Datang” (much like how we use “Mabuhay”) to welcome visitors that are already in their country. When designing an identity, one must think of the end audience, which will be foreigners who more often than not do not understand tagalog. A logo should immediately show what a country or brand is all about and not make people ask what the logo stands for.

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