Thank you to the Sony team for giving me a seat up front <3  It was hard or me to take photos while I watch the models walk by me.  So I took just a few photos so that I can enjoy the fashion show :)  Here it is:

 

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Cyber-shot Presents the Luxe Wear Collection at the Philippine Fashion Week Holiday 2011

Beyond capturing trends, Sony Cyber-shot is defining them.

In partnership with Philippine Fashion Week Holiday 2011, Sony Cyber-shot is presenting the new collections of emerging trend-setters Benjie Manuel, Delby Bragais, Edwin Uy, Jay Sustiguer, John Guarnes, Julius Tarog, Kat Corpus, Melvin Lachica, Nicky Martinez, Nolie Vineza, Roel Rosal, Ronaldo Arnaldo, Santi Obscena, Simon Ariel Vasquez, and Tina Daniac.

The designers showcased new creations drawing from the inspiration of two sleek new Cyber-shot models – the Cyber-shot TX10 and the Cyber-shot T110.

With the Cyber-shot’s clean lines, beautiful craftsmanship, and advanced technology, these digital cameras are positioned to become the next evening bags – glamorous but absolutely functional pieces that complement and enhance outfit while still helping women get through their various activities, from morning until evening, in style.

 

Travel the world’s fashion capitals with Cyber-shot TX10

Where conversation piece meets workhorse is the 16.2MP Cyber-shot TX10. Waterproof in up to 16 feet / 5 metres of water for an hour and shockproof up to 1.5 metres, the TX10 lets you take high-quality photos, including panoramic pictures, and Full HD 1080i videos of friends, family or pets underwater. Its resilience in different environments and temperatures make it an ideal accessory, whether one is enjoying a tropical cruise this summer or globe-trotting through different fashion districts. Not only is the camera good to go in chilly weather, but the sleek TX10 is durable enough to withstand an accidental drop from up to approximately 1.5 metres.

Debuting on the Cyber-shot TX10 is the 3D Still mode, which captures two consecutive shots in different focus positions to calculate the depths and then it creates left-eye and right-eye images to produce a 3D effect. It still carries the 3D Sweep Panorama feature that Sony introduced in the NEX-5 – with a simple one press-and-sweep motion, numerous, high-speed burst of frames are stitched together to create a detailed-pack panoramic 3D image.

 

Life’s a party with Cyber-shot T110

The Cyber-shot T110 is a 16.1-megapixel ultra slim yet powerful camera with a wide 3.0” touch screen that makes it easy to compose and review shots, navigate menus and optimize focus. With 1920 x 1080 60p progressive Full HD video capability, it allows you to capture stunning, fast-motion video smoother playback when shooting your active summer parties and events.  It takes the guesswork out snapping great photos with features like iAuto and Optical SteadyShot image stabilization.

Sony in Philippine Fashion Week Holiday 2011

Transcending and trend-setting – these are the unique propositions offered by Sony for both the realms of fashion and technology.  As it presents its new products in the brand new season of Philippine Fashion Week, Sony continues to push the envelope for looking good and performing well.

For more information, please visit the nearest Sony Centre near you or visit www.sony.com.ph

Sony TV BRAVIA 3D

The first product in line for 3D is of course Television.  Sony’s new BRAVIA line includes 3D viewing pleasure with two network models – BRAVIA NX810 and NX710.  Users can easily go on a 3D journey by connecting the TV to the 3D Sync Transmitter and putting on Sony Active Shutter 3D glasses.  Even in 2D, the TV still displays in high definition video processor with BRAVIA Engine 3 and Dynamic Edge LED backlighting and Motionflow technology of up to 200Hz, resulting in incredibly sharp images, smooth motion and ultra high contrast of over 1,000,000:1.

This set also features Wi-Fi integrated BRAVIA TVs that allows you to stream videos online like YouTube and browse through their Internet widgets like Twitter and Facebook.

Of course, when pared by the full cinema package BDV-E970W and BDV-E370 and Sony’s Blu-ray 3D Home Theatre System then this should be a grand experience in your living room.

I wish I can have one myself!!! and play video games (especially Gran Turismo 5) on High Def!

Speaking of Gaming!

Gaming is now going 3D!  The 3D BRAVIA TVs are supported by a rapidly increasing variety of 3D content.  Sony also announced the availability of 3D Blu-ray firmware updates for 3D-ready Sony Blu-ray players and PlayStation 3 (PS3) consoles.

Capturing Images in 3D

3D imaging transforms fashion as it gives new dimension to style and flair

Sony also demonstrates how its latest range of Sony Alpha DSLR cameras ( 33 and 55; NEX-3 and NEX-5) and Cyber-shot TX9 easily produce 3D panoramic shots, both portrait and landscape, with its exclusive 3D Sweep Panorama function. This easy-to-use function allows users to simply sweep the camera in a horizontal or vertical direction to capture impressive, ultra-wide panorama shots in 3D that can be viewed on any compatible LCD TV that supports 3D viewing via HDMI.

The 3D experience is further enhanced with Sweep Multi View. When activated, the camera simultaneously shoots and stores 15 images from different viewpoints, creating three-dimensional visuals. Users can view images with 3D visual effects on the camera screen immediately after shooting by tilting the camera.

Cyber-shot DSC-TX9

Cyber-shot DSC-T99

Sony Philippines unveiled two new cameras, the 55 (SLT-A55V) and 33 (SLT-A33), which adopt Sony’s newly-developed Translucent Mirror Technology, achieving the highest-level performance for both still image and movie recording.

3D Sweep Panorama and Geotagging

Apart from Translucent Mirror Technology, the 55 camera features 3D Sweep Panorama mode, which when activated, allows photographers to capture impressive, ultra-wide panoramic photos in 3D by simply sweeping the camera in a horizontal direction. These photos can then be viewed on any compatible LCD TV that supports 3D viewing via HDMI.

The Champion!

A few months back, they announced their new endorser – The Champion Manny Pacquiao!

The dominance and unchallenged superiority of Sony’s 3D World has captured the commitment of a Filipino icon of might and strength – none other than the People’s Champ, Manny Pacquiao. His partnership with Sony Philippines asserts not only their supremacy in their respective fields, but also their shared commitment to the value of bridging imagination and action, vision into concrete reality.

oh, and Manny Pacquiao appeared on the event in 3D

He couldn’t be at the event physically because he was training in Baguio for his fight on November.  So, Sony still made the best out of their technology by spending some awesome money on filming Manny Pacquiao to appear 3D on their 3D Projector screen.  I don’t know how they filmed it, but I can imagine it to be a bit complicated… I mean the editing and the processing and stuff.

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